Training & Coaching
Actionable, step-by-step systems based on 35 years of real-world experience. No fluff, just what works right now.
Featured Courses
Actionable, step-by-step systems to help you stop starving, start booking, and actually make a living.
Booking Secrets
You can't survive on empty calendars. This simple system will catapult you toward doubling and even tripling your number of concerts each year.
What You'll Learn:
- Making the Call & Electronic Press Kits (EPK)
- The 3 Circles of Influence
- The 100 Relationship Strategy
- Targeted Image & Multiplying Dates
Merch That Moves
Your merch table is your lifeline. Stop leaving money on the table and learn the exact strategies to turn fans into paying customers every single night.
What You'll Learn:
- Design That Sells & Table Talk
- The Psychology of Pricing
- Creating Hype & Knowing Your People
- From Transaction to Connection
"We have booked 10 concerts since our last coaching call! We feel such a new energy doing this, and are more excited than we've ever been!"
C.H. — Booking Secrets Student
"Even after almost ten years in the industry, Paul's course has been an invaluable boost. Our only regret is not having this knowledge when we began."
S.R. — Touring Artist, 10 Years
"I did a small show for 16 people. Sold 4 partnership packages. Total income was $782. Not bad for 16 people! I couldn't have done it without everything you've taught me."
R.H. — Merch That Moves Student
"Since we started implementing what you taught us, we've gone from scraping together $6,000 for an album to spending $30k+ on our dream record."
Anonymous Artist — Booking & Revenue Student
1-on-1 Coaching
Sometimes you need more than a course. You need a customized survival strategy tailored to your specific career, your sound, and your goals.
I offer limited 1-on-1 coaching spots for artists who are tired of struggling and ready to get serious about making a living. We'll dive deep into your booking strategy, your live performance, your merch, and your overall brand.
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Virtual Coaching
Available anywhere in the US via Zoom.
- ✓
In-Person Coaching
For artists and bands willing to travel to Nashville, TN.
"If it wasn't for you I would still be spinning my wheels. I've had an actual plan in place for 3 years now, and I have continued to grow in my ability, my finances, and my reach every single year. This year will be the best I've ever had."
T.R. — Coaching Client, 3+ Years
Recommended Tools
The software and resources I personally use and recommend for independent artists.
GigReceipts
Built for Musicians. Powered by AI.
Snap. Track. Deduct.
Stop losing money to lost receipts. Snap a photo of any receipt and AI instantly categorizes it for musician tax deductions. Track gig income, expenses, and mileage in seconds.
- Musician-specific tax categories
- Log gig income (cash, Venmo, checks)
- Track IRS-deductible mileage